The content and information we discuss today is directly related to the video “How to Use Search Intent to Get results from SEO” Talked by Mitch Causey and expert in SEO (Stukent, INC.) The Youtube video begins by discussing the importance of being found on google by consumers with the intent they have of the product or service as well as the knowledge of information that they are seeking based on the business one has. This relates to how Agenda applies no matter the scale as the results one gets from the keywords used applies to any size the company might be and when searchers intent is not considered it can affect how well a company does in the world of internet marketing. There is a concept used in the video that Causey follows closely and he calls it Ace, let’s break it down
- Architecture which includes things such as HTML site map or how quickly your page loads on mobiles.
- Content is anything that is related to the companies cause and objective, any written copy that is on your website.
- Endorsement relates to any third-party websites that link back to your website.
Causey takes it further by stating how SEO Success Yields Traffic, the reason being is due to the importance of being found by any consumer. Unless one is a well-known brand there won’t be enough care towards the creative energy that is used to create your content, they won’t know what exists unless you place top at the SEO search engine.
Ranking well can make a difference from being found easily in Google but to also have your product displayed in the front of the page rather than in being last on the page and so forth, therefore yielding results creates revenue for any company.
SEARCHERS INTENT.
Searchers Intent is something that is looked by companies to understand what they are searching for and why they are searching for that specific content or product, this explains purchase intent, the traffic volume. Causey, divides it into three different funnels where each of the funnel recommends where somebody places based on their interest and level of traffic they bring to a website, when purchase intent is low people are searching for things in the area, they are not looking to buy a certain product but rather looking to understand a certain product, if the traffic volume is medium people are often talking about comparisons rather than buying something right away, usually this is put off longer than a week for research purposes, in this category of the funnel it is important to write about differentiation as to what makes you different compared to your competitors. Lastly, someone, who has high-interest Purchase there is an incentive involved henceforth asking the question why now? Traffic is low in this category meaning people are ready to buy something they just need the right incentive to do so.
LAST TIP.
Uncovering Interest in the Google AdWords Keyword Planner will help in figuring out what people are searching for before putting the content or product right into your website, AdWords will help in determining how many times per month something is getting searched for based on the Keyword used. The reason this is important as from a Marketing perspective it helps us gather data and get into the searchers intent as well into the mind of someone who is looking for that specific product and to know what they are searching for to better understand how often that word is being searched and what the likelihood is that they will lead to a revenue towards your business
IN CONCLUSION
When looking at a certain product it is important to look at the demographic and where it stands in that consumer's mindset. Oftentimes if the intent isn’t clear google SEO engine won’t display your page where it needs to show and may give you a result that is too ambiguous, for example in google you could search SEO what google will do is show you wide variety of choices based on the wording, meaning you’ll have to dig deep for what you are looking for, as someone who searches a lot on google I want to find something right away especially if I am spending time with my girlfriend and we are looking for a fancy restaurant to have our date at. Mapping searcher intent to keywords that are relevant towards your consumer will do far better for your website's revenue than having to come back, again and again, fixing every detail one find’s wrong or not related towards your consumer. this also goes for any B2B companies who want other companies to choose their service above anyone else's. For this reason for any marketer, the best way to understand Searchers Intent is to use Google Adwords and make it a tool of habit and by looking into trends that are relevant towards the targeted audience is what can set you apart from other Google results.
